From the Editor’s Perch

Native Ad in The Atlantic

Native Ad in The Atlantic

“Newsvertising”

 Is Native Advertising a New Way of Gaining Balanced News?

A friend’s blog recently posted this humorous commentary by John Oliver on “Native Advertising”:  http://www.scotbastian.com/do-ya-think-blog/newsvertising-er-i-mean-native-advertising-in-the-news#comments

“Native Advertising” are pieces of advertising commentary placed with the body of a newspaper or magazine and graphically sculpted to resemble the normal stories surrounding it (with a small disclaimer).  

This piece made me wonder if perhaps a new way of gaining ‘balanced’ coverage isn’t evolving.  As I noted in my comment: “I think this tendency has a benefit especially in a climate of polarized media where the published news is slanted and selected so as to please their subscribers. How else could Chevron get its views across clearly in a publication such as the New York Times? It solves a multitude of problems at once: The NYTimes does not alienate it’s audience. Chevron gets its views made. The business model supports continuing news, as always.”

Native Advertising in the Slate

Native Advertising in the Slate

Groups with opposing views could pay to have these views published in their opponents’ news organs.  Is this a win, win with more balanced news for everyone?

Images from Google

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