Posts Tagged ‘small business’

From the Editor’s Perch…

October 14, 2013


That Little Bread and Butter Business Everyone Would Like to Own

A review of Nathan Heller’s Article, “Bay Watched”, in The New Yorker

“Before the Industrial Revolution came along, everyone kind of had their own little farm, their own little house, their own little job, and their own little worksmith,” Naval Ravikant, a San Francisco based entrepreneur told Nathan Heller, in an article published in this most recent edition of The New Yorker.

Nowadays, “the same systems that make outsourcing more efficient have driven down the cost of launching a company,” Nathan Heller continues this thread of thought in the article.

He is talking about a new breed of entrepreneur, whose ambition is to birth a small company which gives them autonomy, rather than an industry colossus like Microsoft or Google, which they would have to push before them like Thoreau’s barn for the remainder of their lives.

“So the cost to build and launch a product went from five million”… “to one million”… “to five hundred thousand”…  “and it’s now to fifty thousand,” Ravikant continued.

“All this scaling down,” Ravicant thinks,” has encouraged new, more rewarding lifestyles,” continues Heller, in the article.

"Good things CAN happen."

“Good things CAN happen.”

And taking the money out of this equation has taken the opprobrium out of failure.  Newly hatched techies who re-invent themselves in this fertile, warm bed of entrepreneurial activity, not uncommonly can fail 2, 3, 4 times – and maybe they hit it on the first or the fifth.  Or, in between, in the troughs, they feed themselves by working for a big entity like Google or for a fellow start-up.  They network, and they work the edges between tech, commerce, culture and the arts – exploiting every day like a flaneur – as they parse the puzzle to produce their products for these newly aligned neighbors.  When successful, they create a small, useful app, something like a bag clip, which becomes widely used.  And they are forever freed from the cubicle farm.

This is the wish, and this is how it’s playing out in San Francisco, where creative endeavor and holistic thinking look to get a little of their own back from the businessperson.



Photos by Carl Nelson

Work, work, work… with Rita Andreeva

October 11, 2011

Editor:  You found it first, here!


Create reality – make it rain money


Raining frogs, worms, crocodiles, lizards, turtles, fish, blood, meat, corn, and money has happened many times throughout history all over the world. (Once it even rained a few cows, one of which damaged a Japanese fishing boat.) So now that the fall is here, let us cause money to rain by making our desire clear to the Universe – by using umbrellas with pictures of money on them.

Order your hand-painted custom umbrella from me directly. Of course, if you’d rather it rained cats and dogs, fish, or frogs, or handsome men, I’d be happy to paint them on your umbrella as well! But I draw a line at cows.  Go to:

Rita says:  “No one wrote to me to order one
I’m making one for myself though

The Money Rain umbrella really works!

Rita Files This Personal Testimonial:

“A couple of days ago it started drizzling, so I used my money rain umbrella. When I came home that evening I got a letter from the Unemployment Department saying they found some mistake they made in my benefits calculation years ago, so I was getting a deposit of $250 into my bank account right away! And the next day I got an email from my apartment mgr offering me $25 per apartment to have a talk with each tenant about the cockroach control. So order your Money Rain umbrella today!”

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